Top Customers

Description

Top Customers Pro is a WooCommerce analytics add-on that turns your order history into a practical understanding of who your best customers are, how they behave over time, and how to bring them back when they go quiet. It builds on the free Top Customers plugin and adds advanced segmentation, RFM scoring, lifecycle analysis, automated email campaigns, custom reports, and PDF export, all from a dedicated Top Customers menu inside WordPress.

Key benefits

• Identify your highest value customers at a glance using revenue, order count, average cart value, purchase frequency, and loyalty duration.
• Score every customer with Recency, Frequency, and Monetary signals to prioritize outreach where it will pay off.
• Spot churn risk and retention trends with cohort and lifecycle views before repeat business slips away.
• Automate win back, VIP reward, and order milestone emails so the right customer gets the right message without manual follow up.
• Build, save, and schedule the reports that matter to your store, then export them to PDF or HTML for sharing with stakeholders.
• Work inside a familiar WordPress admin experience with a top level Top Customers menu, contextual help tabs, and AJAX powered pages.

Main features

• Customer ranking dashboard with revenue, orders, average cart value, purchase frequency, and loyalty duration metrics.
• RFM scoring engine with a Recency by Frequency heatmap that shows where your customer base is concentrated.
• Customer Lifetime Value signals built on top of order history.
• Rule based customer segmentation so you can define and save meaningful customer groups.
• Lifecycle and cohort analysis to study retention and churn over time.
• Custom Reports page with interactive charts, saved report configurations, and scheduled report delivery powered by Action Scheduler.
• Email campaign manager with Win Back, VIP Reward, and Order Milestone trigger types, and pause or activate controls.
• Email preview and test send tools to validate campaigns before they go live.
• PDF and HTML export for campaign ready or boardroom ready reports.
• Dedicated sub pages for Dashboard, Reports, Lifecycle, Campaigns, and License, each with its own contextual Help tab.
• WooCommerce Subscriptions aware reporting that excludes automatic subscription renewals from core customer metrics so recurring income does not distort your top customer rankings.
• Anonymized, opt in telemetry handled through the shared CodeFaeries tooling, with a clear notice before any data is collected.

Who this plugin is for

• WooCommerce store owners who want to understand which customers truly drive their revenue.
• Marketing managers who need reliable segments, lifecycle views, and automated follow up emails.
• Site administrators and agencies managing WooCommerce stores for clients who expect clear reporting and exportable results.
• Teams that want customer analytics that live inside WordPress itself, not in a separate external dashboard.

Compatibility and integration

• Requires WordPress 6.0 or later and PHP 7.4 or later.
• Requires WooCommerce and the free Top Customers plugin. When Pro is activated, the free version is automatically deactivated because Pro includes everything the free version offers.
• Declared compatible with WooCommerce High Performance Order Storage (HPOS) and the Cart and Checkout Blocks.
• Integrates with WooCommerce Subscriptions when present, so subscription renewal orders can be excluded from customer ranking calculations.
• Access to all Top Customers pages is restricted to users with the manage_woocommerce capability.

Free and Pro

The free Top Customers plugin covers the core customer ranking experience, including revenue, orders, average cart value, purchase frequency, and loyalty duration, served from an AJAX powered page under the WooCommerce menu.

Top Customers Pro is the licensed add on. It unlocks the following modules, each gated by your active license:

• RFM scoring with heatmap and customer lifetime value signals.
• Rule based customer segmentation.
• Lifecycle and cohort analysis.
• Custom Reports with charts, saved reports, and scheduled email delivery.
• Email campaign automation with Win Back, VIP Reward, and Order Milestone triggers.
• PDF and HTML report export.

Without an active license, Pro tabs remain visible but show a locked state with a clear path to activate. Once the license is activated, every Pro module is enabled at once.

Get started

If you already use the free Top Customers plugin and you want deeper insight into your customer base, more automation around retention, and reports you can actually share, Top Customers Pro is the natural next step. Install it, activate your license, and start acting on what your order data has been trying to tell you.